How Theme Developers Can Promote Plugin Through WordPress Themes

A crucial part of any WordPress website development is themes and plugins that enhance a website’s functionalities. As a WordPress theme developer, you take Pride when your theme has a good response on the internet, and you get to earn a stable income from it. However, what if there is a scope for an extra income for you as a theme developer without an extra effort? We are talking about promoting WordPress plugins by integrating them into your theme package. If you want to promote plugins through your themes, this blog is for you! 

Why should you do this?

Earning extra income without extra effort is a pretty good deal. Additionally, your theme becomes more efficient, and you can sell a whole package to the users, adding to your reliability and users’ convenience. Any plugin that is compatible with the theme will help in a positive website development experience. Your users do not have to look anywhere else to find compatible plugins for the website.

Many developers want to promote plugins with their themes for more income. However, very few know how to do it effectively in order to enjoy a positive ROI.

Metagauss suggests these nine solutions or ways of promoting WordPress plugins through themes that can increase your themes’ conversion rate:

Solution 1: Welcome Banner

Once the theme is installed, you can congratulate the user for getting a step closer to the dream website. And can display a welcome message in which you can mention a hyperlink or a button redirecting to the list of compatible plugins that the user might need to install to optimize the website performance and admin control.

Welcome Banner - promote plugin
Welcome Banner
Solution 2: About the Theme Page

On the back end of WordPress, on the left-hand side, in the ‘Appearances’ lies a scope for promotion. You can add one or two lines about the plugin you wish to promote in the ‘About Theme’ section. These plugins are compatible with the theme the user has installed, and hence, he/she would not mind giving it a thought.

About Theme
About Theme Page
Solution 3: Recommended Plugins in the About Theme Page

There is no dearth of solutions if one is all set to provide better service to the users without incurring extra expenses. Here is a third solution to promote plugins through themes. On the welcome page we mentioned above, you can add a tab ‘Recommended Plugins’ as shown in the image. Here, you can list all the plugins you are offering.  And the theme (which can ultimately help users enjoy a better online experience and control).

Recommended Plugins in the About Theme Page
Recommended Plugins in the About Theme Page
Solution 4: Install Plugins Section Under Appearance

Just like the ‘About Theme’ page in the ‘Appearance’ section at the backend (On the left-hand side of your dashboard), where you have a page ‘Install plugins’, you can add the plugins you are promoting or offering as a part of a wholesome website development package. Users are more likely to trust the plugins recommended by you.

Install Plugins Section Under Appearance
Install Plugins Section Under Appearance
Solution 5:  Pop Up Window

Once the dashboard is open, the first thing a user has to do is choose a theme from the available free WordPress themes. Or you can also upload the purchaser one. When a user activates a theme, a pop-up can be created. Where you can mention a few issues most of the users are likely to encounter and provide a brief solution to each issue. To promote plugin, the plugin can be mentioned here as part of the solution.

Another great pop-up idea is that when a user activates your theme, you can give a pop-up to the user saying, “For the theme’s optimum experience, the following are the recommended plugins.”

Pop-up Window - Promote Plugin
Pop-up Window
Solution 6: Redirect to “Install Required Plugin Page”

One more quick and smart solution to promote WordPress plugins through themes is to redirect the “Activate” button to the ‘Install Plugin’ page. There you have already mentioned the recommended plugins.  Users love quick solutions, reliable suggestions, and effective plugins, improving website performance with minimum efforts.

Install Required Plugin Page
Install Required Plugin Page
Solution 7: Offer as a customization feature at the backend

Once the theme is installed, you can go to the panel and customize it as per your preference. As a part of the customization feature, you can add an ‘Install Recommended Plugins’ section. This way, the website user does not have to leave the dashboard and install the required plugins from the section without any hassle. 

Customization feature at the backend- promote plugin
Customization feature at the backend
Solution 8: Via theme demo page

You can provide multiple options for your users to select from after they activate the theme. Similar to the image below. On the same page, you can incorporate a message saying that whatever option the user selects will also activate and install the compatible plugins with it.

Theme Demo Page - Promote plugin
Theme Demo Page
Solution 9: For themes downloaded from ThemeForest

To promote plugin for those themes that are available on theme marketplaces like ThemeForest, there is a smart solution. Here, the theme developer can integrate plugins along with the theme as a package. So when the theme zip file gets downloaded, it comes with integrated plugins zip also. So when the user uploads the theme, he/she can also upload the pre-downloaded plugins to the backend.

promote plugins
Recommended Themes
To conclude:

Promoting WordPress Plugins through themes is a smart way of earning extra profit from the same business.  As a theme developer, you will not only earn from themes, but you will also earn profit from the plugins. You simply promote (without much ado). Implement these tried and tested solutions and let us know in the comments below which one works the best for you!


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