If you’re like most business people or developers, then you’re looking for an easy way to curate a beautiful landing page.
It’s no longer necessary to invest hours creating a landing page.
A few great WordPress landing page plugins exist and they make life far easier than the old days of using Dreamweaver and uploading via your FTP account.
Here’s the challenge: you don’t need six different landing page plugins. You need to find the one solution that fits your situation best.
Are you ready to start building landing pages that don’t require any special coding skills? In this article, you’ll gain the required knowledge for picking the best WordPress landing page based on your needs.
What is a Landing Page?
Let’s make sure we’re talking the same language as we dive into these landing page plugins.
Simply put, a landing page is typically a page you use to create a conversion for your business. You might want to convert paid or organic traffic to leads. You might want to convert leads to immediate sales by showing them your product on opt-in landing pages.
Those are two of the most popular use cases for using landing pages. Many other landing page possibilities exist, however. You can also use them for:
- Contests and giveaways
- Order checkout pages
- About pages
- Webinar registrations
- Waiting list notifications
- Coupons or discounts
- Consultation pages
It’s critical to understand the types of landing pages you need a plugin for, as well as a basic understanding of landing page design best practices.
Ok, we have the preliminaries out of the way.
Let’s focus on the following six WordPress plugins that make it easy to create your landing pages.
Best Plugins to Create Landing Pages
- Elementor Pro
- Thrive Architect
- OptimizePress 3.0
- Divi Builder
Leadpages offers a standalone landing page builder that lets you easily integrate into your WordPress via its plugin. You can log into your Leadpage account, build your pages, and jump over into WordPress to create the landing page URL that sits on your company’s domain.
The dashboard gives you a drag-and-drop page builder. You can drag elements, such as headlines, text, images, videos, and opt-in buttons over into the landing page creation area. Rearrange and position the elements as you see fit.
Leadpages integrates with a multitude of software options such as tools for email marketing, e-Commerce, payment processing, video marketing, and live chats.
This landing page plugin option even offers full website creation functionality.
- Standalone builder with WordPress plugin
- More than 100 pre-built templates
- Drag-and-drop landing page builder
- A/B testing
- Built-in payment processing (using Stripe)
- Pop-up and alert bar functionality for your website
- Built-in mobile-responsiveness
- Integrations with dozens of webinar, advertising, CRM, and email marketing services
Leadpages offers month-to-month plans or annual plans. The annual plans give you the best per month average cost.
The Standard plan costs $37 when paid month-to-month or $27 per month when billed annually. The Pro plan is $79 per month or $59 per month on the annual plan. You’ll need the Pro plan for A/B testing and payment processing options to kick in.
Who Should Consider Leadpages?
Leadpages is a pricier option than some of the other available WordPress landing page plugins. It works well when you want to centralize your landing page creation process in one spot. This helps you work on multiple projects.
If you require features like pop-ups, a large list of integration possibilities, and A/B testing, then this is the way to go. Many of the other options don’t offer these features.
Brizy is a relative newcomer on the scene of WordPress landing page plugins. It got its start in 2018. You can use it by installing the WordPress plugin on your website or you can use its cloud-based login option.
A fixed panel shows up on the left side of Brizy’s dashboard. Drag and drop necessary elements from the panel over into the editing area of the landing page builder. It’s relatively intuitive in terms of laying out your element blocks and reordering them as necessary.
You have options to drag and use elements such as:
- Drag-and-drop editor
- Real-time editing
- Sliders, tabs, and forms
- Mobile-ready templates
- Update repeating content globally
- Pop-ups available with triggers
- Pro version lets you create entire websites
Brizy offers a 30-day guarantee so you can start risk-free. The Personal plan costs $49 per year and you can use it on up to three websites. The Studio plan costs $99 per year and allows for unlimited sites. A Lifetime plan is available for a one-time price of $299.
Who Should Consider Brizy?
Brizy works well for beginners who want to get their feet wet with the landing page design. If you’re a solopreneur, freelancer, or run a personal website, then give Brizy a strong consideration. It offers attractive pricing and you can easily power a basic business website. One negative appears when you learn that pop-ups only work on pages powered by Brizy.
Elementor Pro offers a solution when you’re looking for more than only building landing pages. You can also create entire websites using its general-purpose drag-and-drop page and site editor.
It’s simple to use. Drag and drop your elements straight into the editing window and continue designing to your heart’s content. It provides elements such as forms, headlines, buttons, image carousels, video, testimonial widget, dividers, star ratings, text, social icons, tabs, and tables.
Elementor Pro Features
- Over 300 mobile-responsive templates
- 90+ elements to use for landing page design
- Easy to see mobile vs desktop design views
- Pop-up builder (Pro version)
- Drag-and-drop editing dashboard
- WooCommerce builder (Pro version)
Elementor Pro Pricing
Elementor Pro offers five different pricing options:
- Essential – $49 per year (1 website)
- Advanced – $99 per year (3 websites)
- Expert – $199 per year (25 websites)
- Studio – $499 per year (100 websites)
- Agency – $999 per year (1000 websites)
Who Should Consider Elementor Pro?
If you’re looking for an option that goes beyond only building landing pages, then you should enjoy working with Elementor Pro. For instance, the WooCommerce option helps when you’re building out an online store. The pop-ups feature works well when your focus is marketing with paid ads and need to capture every potential lead that lands on your pages.
It doesn’t include any built-in A/B testing features. You can always add that feature with other third-party tools. If you want it built-in, however, then you should consider one of the other landing page plugins on this page.
Thrive Architect comes with a drag-and-drop visual editor and works well for customized landing page creation projects.
Its editor is intuitive enough to work well for beginners, as well as the most experienced marketer, designer, or entrepreneur. Once you drag an element over into the editing area, simply click on any element to type and edit.
From a marketing perspective, the ability to integrate over 30 webinar and email marketing services makes for a nice feature.
Thrive Architect Features
- Drag-and-drop editor
- Mobile-responsive templates
- Font customization
- Full-width layouts
- Webinar, sales, and thank you page templates
- Hover effects
- Screen size preview
Thrive Architect Pricing
You can access Thrive Architect after purchasing Thrive Suite. Thrive Suite costs $228 per year or $90 per quarter. Other features of buying Thrive Suite include Thrive Comments, Thrive Apprentice, Thrive Quiz Builder, Thrive Theme Builder, Thrive Leads, and Thrive Optimize.
Who Should Consider Thrive Architect?
If you’re looking for an all-around website building and marketing solution, then consider getting Thrive Suite.
You can combine features included in Thrive Architect with Thrive Optimize, for instance, to gain access to A/B testing and other features that help you market the landing pages built with Thrive Architect.
Keep in mind that Thrive Architect only serves to build your landing pages on your WordPress website. It can’t do anything to help with pop-ups or other aspects of your marketing. Again, that’s why you should look at the entire family of options offered by Thrive Suite.
Moreover, this WordPress landing page solution doesn’t include e-commerce functionality. However, you could add WooCommerce to your WordPress website and combine it with Thrive Architect.
OptimizePress has existed for quite some time. The new OptimizePress 3.0 version offers some nice upgrades to its original landing page WordPress plugin. It gives you a fast-loading drag-and-drop landing page editor with over 100 landing page templates.
Two extensions with version 3.0 help distinguish this choice from many others. It seamlessly flows a Stripe-powered payment processing solution into your landing pages with OptimizeCheckouts. You can also create entire sales funnels with OptimizeFunnels.
OptimizePress 3.0 Features
- Over 100 landing page templates
- Drag-and-drop visual editor
- Integrates with over 15 email service providers
- Allows for complete sales funnel creation
- Payment processor powered by Stripe
OptimizePress 3.0 Pricing
You can access the basic landing page functionality using the Essential plan, priced at $99 per year. You’ll need to upgrade to the Suite plan if you want to add in OptimizeFunnels and OptimizeCheckouts. It costs $199 per year.
Who Should Consider OptimizePress 3.0?
Beginners will find that the drag-and-drop editor a breeze to put into use. Any business owner looking to power entire sales funnels will find the Suite version of OptimizePress 3.0 valuable. It’s one thing to create landing pages. It’s another thing entirely to gain the ability to piece those pages together into sales funnels that convert into sales.
Divi Builder offers a popular WordPress landing page plugin solution. It focuses on helping you generate more leads. It connects to over 20 email service providers.
This builder gives you A/B testing functionality built-in to the plugin. Combining that with the stunning opt-in landing page templates should help you increase your current subscriber conversion rate.
Divi Builder Features
- Drag-and-drop visual editor
- Built-in A/B testing
- Mobile-ready templates
- Integrates with the most popular email service providers
Divi Builder Pricing
Divi Builder comes as a part of Elegant Themes. A membership for Elegant Themes costs $89 per year. You can also pay a one-time lifetime price of $249.
Who Should Consider Divi Builder?
Choose Divi Builder if your main goal is one simple plugin that lets you A/B test the landing pages you create.
Now it’s your turn. Which of these six WordPress landing page plugin solutions do you like best? Take the next step to choose your favourite so you can start building creative landing pages.